Advanced Principles of Marketing
Advanced marketing builds on the principles and concepts taught in Marketing Principles. One of the most effective tools to hedge against market risk and distance similar products or services from competitors is an organization's underlying brand identity. The course provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Social media marketing will be introduced as it relates to brand development and management. Throughout the course, a biblical and ethical perspective of branding will be addressed.