Communication Arts: Media Communications


The Media Communications major is designed to equip students with a broad range of technical skills and relevant theoretical knowledge so that they will be prepared to use media effectively. Students will acquire functional skills in print and visual media (video, photography, web).

To accomplish this, students will develop a theoretical understanding of media, technical skills in written and visual media, and the means to ethically apply their unique perspectives and Christian worldview on communication media to help advance the discipline’s body of knowledge, while advancing the kingdom of God.

A theoretical understanding of mediated communication includes:

·         Broad study of communication theory across all contexts;

·         Convergent media and technology;

·         Media communication theory;

·         Journalistic news values;

·         Audience, voice and rhetorical strategy;

·         Communication in a global context.

Technical skills in media production include:

·         Writing for media - film, television, web;

·         Camera use: photography and videography;

·         Video post production, editing;

·         On screen interviewing;

·         Documentary filmmaking techniques;

·         Print layout and design;

·         Web design and content management.

Integrating a Christian worldview and mediated communication includes:

·         Demonstrating written, interpersonal and mediated communication skills that reveal Christian values;

·         Interpreting current events in the light of a clearly defined Christian perspective;

·         Making choices regarding communication styles, timing, information and voice that demonstrate a Christian value system;

·         Relating to people with diverse cultural backgrounds;

·         Understanding electronic and digital media as an educational and social force in today’s world;

·         Making correct moral and ethical decisions within any communication context;

·         Utilizing mediated communication to fulfill the Great Commission.

All students are required to complete the General Education core, the Biblical Studies core, the Communication Studies core and the Media Communication Major core along with course from one of the Communication Arts elective tracks. On top of these, the student may add a supporting program, a minor degree and/or general electives. A total of 124 credits are needed for program completion.

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