NCU Alumnus Creates Winning Video in National DQ Contest

Date: June 22, 2011 - 12:41pm
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NCU alumnus Nick Kallies, ('10) was presented with the keys to a new car for an online video he created as part of a Dairy Queen contest on June 21, 2011.

Kallies won a Mini Cooper Countryman for his video "Marshmallow now? Or Mini Blizzard Later." The video depicted children having the chance of eating a marshmallow now or deferring it for a Mini Blizzard later.

Kallies, a staff member at River Valley Church (RVC) in Apple Valley, MN came up with the concept with his supervisor and NCU alumnus, Tom Poch ('02).

In April, DQ customers were asked to create videos combining their love for the Dairy Queen brand with a “mini TREATment” to submit online at DQ.com/mini. Dairy Queen officials judged all video submissions on content and creativity and posted the top 24 to the DQ Facebook page to allow fans to vote for their favorites. The six video entries that received the most fan votes during a two-week period in May were selected to win the ultimate Mini Blizzard TREATment, a new Mini Cooper Countryman from Dairy Queen.