A student in a Marketing class.

Marketing

In this section

Marketing at a glance

North Central’s Marketing degree will provide you with valuable hands-on experiential learning so you’re prepared for a successful marketing career in a variety of businesses. In this program you’ll work with real clients, develop real marketing initiatives, and solve real problems. In the process you’ll gain the relevant skills and experience that employers seek, including building marketing campaigns, public relations and advertising, product management, and social media marketing.

REAL-WORLD EXPERIENCE

North Central students are getting real-career experience through their business classes with opportunities to network and present to local corporations. Read this story of students who were able to pitch their marketing plans for Chex cereal to executives at General Mills.

What sets us apart

A group of North Central marketing students with a client.
Working with real clients

Interacting with real clients prepares you for a successful career in marketing.

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While other institutions just talk about marketing, we have our students actually do it!

Our professional partners continually advise us on the importance of skill training, in addition to knowledge development. At NCU School of Business, we take it a step further and have every class focus on three core components: Knowledge, Virtues, and Skills.

A major part of this training includes hands-on experience. Our students receive opportunities that more senior professionals typically have to earn.

An example of hands-on experience in the classroom includes students forming firms to build a real marketing plan for a real client.

One recent NCU business graduate accepted a job as a Marketing Analyst at General Mills right out of college. Everyone else on her team has already earned their MBA. Why did they hire her? She was hired because of the knowledge, virtues, and skills she had developed as an undergrad in the School of Business at NCU!

Join a business program that is intentional on setting you up for career success!

North Central alumni making marketplace connections. Accounting and finance major.
Marketplace connections

Build connections with top leaders from respected companies.

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We provide marketplace connections

Quality research continually states that most job opportunities occur through individual networks. Networking with the right people in your industry can open doors for your future.

You need to be a part of a school, like North Central University, that understands this and is doing something about it.

At NCU School of Business, we set the stage for you to network with top leaders from the most respected companies! Our network offers students premier opportunities for jobs, internships, seminars, and on-site training.

The Twin Cities metropolitan area is home to 18 Fortune 500 companies and is the epicenter of business life and opportunity. Our location in the heart of Minneapolis takes full advantage of being close to the best of the best in the business community.

Our distinguished, well-connected faculty bring with them outstanding professional partners from firms that include Best Buy, Target, 3M, US Bank, General Mills, the Minnesota Vikings, Cargill, Regis Corporation, ShopHQ, TCF Financial Corp, UnitedHealth Group, Xcel Energy, Crew2, the Minnesota Twins, and the Minnesota Timberwolves.

North Central president Dr. Gordon Anderson speaks at a gathering of graduate students.
Degree Plus (+)

We offer supporting programs to prepare you with additional skills employers need.

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GAIN ALL THE ADVANTAGES OF A DEGREE FROM THE NCU SCHOOL OF BUSINESS

Project Management Certification

One of the primary needs conveyed by our professional partners is project management skillsthe ability to execute a project effectively and efficiently. All business majors take a project management course and have the option of completing a proficiency exam to earn your Project Management Certification from the world-class Project Management Institute. Our school is the only institution in the Twin Cities that is currently offering this!

4+1 Program

NCU has an amazing Masters in Strategic Leadership program [1.1.2] and we’ve specifically designed it so that business students can earn it with just one extra year of education. As an undergraduate business student, you automatically take two of the ten required courses for the master’s program. That means with just one additional year you could enter the marketplace with an undergraduate degree in Business Administration and a graduate degree in Strategic Leadership!

Pre-Law Minor

The business world has seen its fair share of corporate failures and executive blunders (Enron, Tyco, WorldCom). Employers are daily feeling the pressure from key stakeholders and regulatory agencies. The NCU School of Business is helping students prepare for this environment by making it easy to pick up a minor in Pre-Law without the addition of any classes.

Marketing student Tyler Hanna.
Current Student

Tyler Hanna '18
Minneapolis, MN

"I'm currently the Marketing Director for North Central University Enactus and the Social Media Marketing Intern for Augustana Care. I wanted to develop business skills and experience as soon as possible, so I dove right into the opportunities that NCU was affording me! The program at North Central has helped prepare me professionally by giving me real-world business experience."

Requirements

All students must complete the General Education Core and Christian Studies Core. General electives may be added or an optional minor may be selected. You need 124 total credit hours to complete the Marketing degree.

Meet the dean

Faculty member Bill Tibbetts.

Contact

wetibbet@northcentral.edu
612.343.4181
Liechty Hall, Off 105

Bill Tibbetts

Dean of the College of Business and Technology; Professor

Bill has been teaching at North Central since 2008. He graduated from Purdue University with intentions to be the next Bob Woodward of business journalism. The Lord redirected his journey, leading him to Washington DC, where he became an executive of a multi-million dollar international nonprofit. He later relocated to the Midwest to be closer to family and transitioned into executive leadership for a $35 billion finance company.

WHAT ARE YOUR AREAS OF EXPERTISE?

Business Strategy and Marketing, with a concentration in organizational development and marketing analytics. Because God calls us to be stewards of his creation, we are all, therefore, called to be strategists. Impact is significantly increased when an organization can properly align their internal capabilities and resources with an understanding of what their specific market is demanding.

WHAT DO YOU LOVE ABOUT TEACHING AT NORTH CENTRAL?

North Central fosters the opportunity to engage with students on relevant knowledge, Christian character, and professional skills unlike any other university. I thrive on mentoring students to discover God’s will for their future and then preparing them to lead organizations that innovate, grow, and deliver world-class results.

WHAT ARE YOUR FAVORITE CLASSES TO TEACH?

One of my favorite classes to teach is Introduction to Business, a place for most students’ introduction to the subject matter.