{"id":104,"date":"2018-08-08T00:00:00","date_gmt":"2018-08-08T00:00:00","guid":{"rendered":"https:\/\/www.northcentral.edu\/blog\/your-future-is-bold-behind-the-scenes-of-our-new-campaign\/"},"modified":"2021-12-28T22:57:16","modified_gmt":"2021-12-28T22:57:16","slug":"your-future-is-bold-behind-the-scenes-of-our-new-campaign","status":"publish","type":"post","link":"https:\/\/www.northcentral.edu\/blog\/your-future-is-bold-behind-the-scenes-of-our-new-campaign\/","title":{"rendered":"Your future is bold: behind the scenes of our new campaign"},"content":{"rendered":"

Tired of college marketing materials?<\/h2>\n

We are too.<\/h3>\n

High school students receive hundreds of pieces of college mail and email throughout the year. And it doesn\u2019t take long for every piece of mail to blend together. The designs all start to look the same, and the messaging just feels mushy. We\u2019ve had enough of this. College years can be one of the most formative times of life. In college, you grow as a person, and you are trained for a career that will likely become your livelihood for decades. Recruitment marketing materials should reflect that degree of impact!<\/p>\n

This year at North Central, we wanted to communicate in a way students could relate to\u2014with messages that would cut through the clutter and noise of “traditional” higher education marketing. We wanted this campaign to be one that would mean something to future students (and to us), and that would inspire people to choose a Christian college that has the potential to change their life.<\/p>\n

\"universityThe campaign theme: Your future is bold<\/h2>\n

Behind the scenes of creating the campaign<\/h3>\n

For every piece of mail and every email a prospective student receives, there is a marketing team working away, creating designs, crafting messaging, and crunching data with the hopes of reaching the people who are a perfect fit for NCU. The approach for developing this campaign was just as intentional. We vetted hundreds<\/em> of ideas before landing on the theme \u201cYour future is bold.\u201d (Seriously, hundreds of them.) We brainstormed as a team, researched trends, met with current student focus groups, and surveyed high school students.<\/p>\n

Here\u2019s a look at how we came up with the \u201cYour future is bold\u201d campaign and what it means.<\/h5>\n

Hearing from students<\/h3>\n

Early in our campaign brainstorming, we assembled a diverse group of students who were willing to volunteer their time and give us feedback about various marketing trends, as well as lend insight into the things that meant the most to them during their time at NCU.<\/p>\n

Here\u2019s what students told us it was important to talk about:<\/h4>\n