{"id":409,"date":"2017-01-03T00:00:00","date_gmt":"2017-01-03T00:00:00","guid":{"rendered":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/"},"modified":"2019-04-26T18:39:21","modified_gmt":"2019-04-26T18:39:21","slug":"why-entrepreneurs-should-go-to-college","status":"publish","type":"post","link":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/","title":{"rendered":"Why entrepreneurs should go to college"},"content":{"rendered":"<h4>Most 11-year-old kids who like Legos\u2122 spend hours building creations, and then pile the pieces in bins in the basement. When Jon Burd was 11, he instead started selling his own Legos online. At age 12 he started his own business buying and reselling them. Since then, the business has grown to involve his whole family and underwrite his college education.<\/h4>\n<p>\u201cIt took off at about age fifteen,\u201d Burd, a senior <a href=\"https:\/\/www.northcentral.edu\/academics\/undergraduate-majors-and-programs\/majors\/entrepreneurship\/\">entrepreneurship major<\/a>, recalled. He\u2019s maintained the business as a student with the help of family and friends he trained throughout the summer before he came to NCU. Since the business began, Burd\u2019s company has sold close to $3 million worth of Legos and ships around 100 packages per day via <a href=\"https:\/\/minifiguresplus.com\/\" target=\"_blank\" rel=\"noopener\">his website<\/a> and Ebay, where he\u2019s an official top-rated seller.<\/p>\n<p>The self-described \u201cserial entrepreneur\u201d started another business in 2016 with fellow students now alumni, Ben Murphy \u201916 and Nora Holm \u201915, providing bookkeeping and payroll services to small businesses. In December he sold his Lego company to his family and plans to invest the proceeds in another business venture he hopes to launch shortly after graduation next May.<\/p>\n<h3>Why should an entrepreneur go to college?<\/h3>\n<p>So if you\u2019re already a successful entrepreneur making a livable income, why go to college?<\/p>\n<p>\u201cI actually made my decision to come to North Central after I visited <a href=\"https:\/\/www.northcentral.edu\/admissions\/visit\/ncu-days\/\">NCU Days<\/a>,\u201d Burd explained. He and his dad came for the visit from their home in Indiana when he was 16. \u201cThe two things that were the most impactful were the friends that talked about Christ-centered business education, and talking to <a href=\"https:\/\/www.northcentral.edu\/academics\/bob-brenneman\/\">Dr. [Bob] Brenneman<\/a>.\u201d Burd had felt a call to missions in Turkey since he was young, and meeting Brenneman felt like a confirmation \u201cthat this is where I needed to be.\u201d<\/p>\n<p>Since coming to North Central, Burd said, \u201cI feel like I\u2019ve learned so much.\u201d As a young entrepreneur he has been guided mostly by intuition. \u201cBut you don\u2019t learn the terminology,\u201d he noted, adding that learning basic business practices, such as managing the right balance between assets and liabilities, has been important.<\/p>\n<p><a href=\"https:\/\/www.northcentral.edu\/academics\/william-tibbetts\/\">Bill Tibbetts<\/a>, director of the NCU School of Business, affirmed Burd\u2019s decision to back up his entrepreneurial instincts with formal education. \u201cMost startups fail early on or don&#8217;t achieve the market share that they desire because they lack business knowledge,\u201d Tibbetts observed. \u201cPassion can only get you so far. Startups that want to succeed need to partner passion with best practices in business. That&#8217;s why getting an education as an entrepreneur is critical.\u201d<\/p>\n<p>Business professor <a href=\"https:\/\/www.northcentral.edu\/academics\/brian-stewart\/\">Brian Stewart<\/a> also chimed in on the importance of a college education for entrepreneurs, saying, &#8220;Entrepreneurs see the world in a different way than most. For them, there is opportunity everywhere, which is why it is not uncommon for entrepreneurs to be working on multiple businesses at a time. While this can be good, it can often create opportunity costs and result in costly mistakes.<\/p>\n<h4>&#8220;In my experience, the process of attaining a business degree (for the entrepreneur) is one of refinement and sharpening the tools he or she already has. The business market is very Darwinian in nature, thus knowing how to make better decisions than your competitions, affords the entrepreneurial student an advantage.&#8221;<\/h4>\n<p>For Burd, his NCU experience has gone beyond the classroom. He\u2019s been active in Enactus, a business student organization, is actively involved with a local church fellowship, and even studied abroad.<\/p>\n<p>Burd spent a semester in Istanbul, Turkey last year, engaged in language studies and online classes. He loved the experience and still sees serving in Turkey one day, but his focus has been on his business classes and honing his skills.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7840 size-full\" src=\"https:\/\/www.northcentral.edu\/wp-content\/uploads\/2017\/01\/News_JonBurd_Entrepreneur2.jpg\" alt=\"Entrepreneurship major Jon Burd\" width=\"800\" height=\"600\" \/>Connecting faith to business and education<\/h3>\n<p>Integration of faith and learning are vital to Burd for his education and his future as a businessman. \u201cI\u2019ve gleaned a lot from my classes about how we integrate faith into business,\u201d he said. In School of Business chapels speakers regularly discuss how they bring faith into what they do.<\/p>\n<p>\u201cThe focus is heavy on ethics,\u201d Burd noted. \u201cThat\u2019s been really helpful to have, with how often people ask for you to do unethical things\u2014I\u2019m surprised at how often that happens!\u201d Standing firm in his faith is important for this entrepreneur. \u201cPeople will ask us to write a different value on a customs form\u2014we just don\u2019t do that! We lose a lot of sales because of that.\u201d<\/p>\n<p>Burd enthusiastically affirms his choice to attend NCU. \u201cOpening class in prayer is something I found really unique about the school,\u201d he shared, \u201cand to see high-level business people and professionals have a passion for business and for God\u2014they are role models.\u201d<\/p>\n<p><a href=\"https:\/\/www.northcentral.edu\/student-life\/\">North Central\u2019s downtown location <\/a>has also afforded Burd and his fellow students opportunities even beyond internships and jobs. \u201cWe went to East Town Business Partnership events,\u201d Burd said, noting that these and other events provide a great chance to network.<\/p>\n<p>The impact of starting and succeeding in business has shaped Jon Burd, but he acknowledges that it is connecting his faith to his endeavors that matters the most.<\/p>\n<p>\u201cAs a home-schooler, I had unique opportunities to work from home even while doing school. I finished high school early and worked for two years before I got to college,\u201d Burd explained. \u201cI was able to spend a lot of time praying about my future and thinking about that while I worked. My mom would write Bible verses on the white board in the [downstairs] office, and we would pray over the company together.<\/p>\n<p>\u201cWhat has impacted me the most is the continual experiences in prayer and how it changed the course of the company. One time I was on a mission trip and the company had slowed down to $100 in sales per day. I started freaking out because I had a lot of inventory! Mom reminded me to pray about it. I spent two hours in prayer and the next day we sold $10,000 in Legos! It happens all the time. It\u2019s amazing to see how much God has proven how effective prayer is.\u201d<\/p>\n<h3>Step out with your ideas in faith<\/h3>\n<p>Burd recognizes that his experience is unique, but also encourages others to be bold. \u201cPeople get more intimidated by business than they should,\u201d Burd observed. \u201cThey think they need a huge business plan or startup capital\u2014but there are so many ways you can do business without [a lot of] money.\u201d<\/p>\n<p>Helping others achieve their goals through business is something Burd is eager to pursue. Now he has the right instincts\u2014and education\u2014to do so.<\/p>\n<h2><span style=\"background-color: transparent;\">Want to learn more about a degree in entrepreneurship?<\/span><\/h2>\n<p><span style=\"background-color: transparent;\"><a href=\"https:\/\/www.northcentral.edu\/admissions\/request-info\/\">Request more information<\/a> about North Central University and see how an entrepreneur major can help you succeed.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear from Lego entrepreneur and North Central student Jon Burd about why it was important to go to college as an already successful entrepreneur, and what he learned.<\/p>\n","protected":false},"author":12,"featured_media":617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,46,38],"tags":[],"class_list":["post-409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-friends","category-college-of-arts-and-sciences","category-ncu-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why entrepreneurs should go to college - Table Salt | NCU Blog<\/title>\n<meta name=\"description\" content=\"Hear from Lego entrepreneur and North Central entrepreneurship major Jon Burd about why it was important to go to college as a successful entrepreneur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why entrepreneurs should go to college - Table Salt | NCU Blog\" \/>\n<meta property=\"og:description\" content=\"Hear from Lego entrepreneur and North Central entrepreneurship major Jon Burd about why it was important to go to college as a successful entrepreneur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/\" \/>\n<meta property=\"og:site_name\" content=\"Table Salt | NCU Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-03T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-26T18:39:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wpengine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wpengine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/\"},\"author\":{\"name\":\"wpengine\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#\/schema\/person\/cec79fabe51ddbb5998b16a2fe5a3ebb\"},\"headline\":\"Why entrepreneurs should go to college\",\"datePublished\":\"2017-01-03T00:00:00+00:00\",\"dateModified\":\"2019-04-26T18:39:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/\"},\"wordCount\":1133,\"publisher\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg\",\"articleSection\":[\"Alumni &amp; Friends\",\"College of Arts and Sciences\",\"NCU News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/\",\"url\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/\",\"name\":\"Why entrepreneurs should go to college - Table Salt | NCU Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg\",\"datePublished\":\"2017-01-03T00:00:00+00:00\",\"dateModified\":\"2019-04-26T18:39:21+00:00\",\"description\":\"Hear from Lego entrepreneur and North Central entrepreneurship major Jon Burd about why it was important to go to college as a successful entrepreneur.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#primaryimage\",\"url\":\"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg\",\"contentUrl\":\"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg\",\"width\":800,\"height\":600,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.northcentral.edu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why entrepreneurs should go to college\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#website\",\"url\":\"https:\/\/www.northcentral.edu\/blog\/\",\"name\":\"Table Salt | NCU Blog\",\"description\":\"A University blog with a Christian twist\",\"publisher\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.northcentral.edu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#organization\",\"name\":\"Table Salt | NCU Blog\",\"url\":\"https:\/\/www.northcentral.edu\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2026\/03\/blog-logo.avif\",\"contentUrl\":\"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2026\/03\/blog-logo.avif\",\"width\":576,\"height\":153,\"caption\":\"Table Salt | NCU Blog\"},\"image\":{\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#\/schema\/person\/cec79fabe51ddbb5998b16a2fe5a3ebb\",\"name\":\"wpengine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.northcentral.edu\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g\",\"caption\":\"wpengine\"},\"url\":\"https:\/\/www.northcentral.edu\/blog\/author\/wpengine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why entrepreneurs should go to college - Table Salt | NCU Blog","description":"Hear from Lego entrepreneur and North Central entrepreneurship major Jon Burd about why it was important to go to college as a successful entrepreneur.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/","og_locale":"en_US","og_type":"article","og_title":"Why entrepreneurs should go to college - Table Salt | NCU Blog","og_description":"Hear from Lego entrepreneur and North Central entrepreneurship major Jon Burd about why it was important to go to college as a successful entrepreneur.","og_url":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/","og_site_name":"Table Salt | NCU Blog","article_published_time":"2017-01-03T00:00:00+00:00","article_modified_time":"2019-04-26T18:39:21+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg","type":"image\/jpeg"}],"author":"wpengine","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wpengine","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#article","isPartOf":{"@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/"},"author":{"name":"wpengine","@id":"https:\/\/www.northcentral.edu\/blog\/#\/schema\/person\/cec79fabe51ddbb5998b16a2fe5a3ebb"},"headline":"Why entrepreneurs should go to college","datePublished":"2017-01-03T00:00:00+00:00","dateModified":"2019-04-26T18:39:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/"},"wordCount":1133,"publisher":{"@id":"https:\/\/www.northcentral.edu\/blog\/#organization"},"image":{"@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#primaryimage"},"thumbnailUrl":"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg","articleSection":["Alumni &amp; Friends","College of Arts and Sciences","NCU News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/","url":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/","name":"Why entrepreneurs should go to college - Table Salt | NCU Blog","isPartOf":{"@id":"https:\/\/www.northcentral.edu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#primaryimage"},"image":{"@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#primaryimage"},"thumbnailUrl":"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg","datePublished":"2017-01-03T00:00:00+00:00","dateModified":"2019-04-26T18:39:21+00:00","description":"Hear from Lego entrepreneur and North Central entrepreneurship major Jon Burd about why it was important to go to college as a successful entrepreneur.","breadcrumb":{"@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#primaryimage","url":"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg","contentUrl":"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2019\/03\/News_JonBurd_Lego_Entrepreneur.jpg","width":800,"height":600,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/www.northcentral.edu\/blog\/why-entrepreneurs-should-go-to-college\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.northcentral.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"Why entrepreneurs should go to college"}]},{"@type":"WebSite","@id":"https:\/\/www.northcentral.edu\/blog\/#website","url":"https:\/\/www.northcentral.edu\/blog\/","name":"Table Salt | NCU Blog","description":"A University blog with a Christian twist","publisher":{"@id":"https:\/\/www.northcentral.edu\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.northcentral.edu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.northcentral.edu\/blog\/#organization","name":"Table Salt | NCU Blog","url":"https:\/\/www.northcentral.edu\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.northcentral.edu\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2026\/03\/blog-logo.avif","contentUrl":"https:\/\/www.northcentral.edu\/blog\/wp-content\/uploads\/sites\/2\/2026\/03\/blog-logo.avif","width":576,"height":153,"caption":"Table Salt | NCU Blog"},"image":{"@id":"https:\/\/www.northcentral.edu\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.northcentral.edu\/blog\/#\/schema\/person\/cec79fabe51ddbb5998b16a2fe5a3ebb","name":"wpengine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.northcentral.edu\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g","caption":"wpengine"},"url":"https:\/\/www.northcentral.edu\/blog\/author\/wpengine\/"}]}},"_links":{"self":[{"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/posts\/409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/comments?post=409"}],"version-history":[{"count":0,"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/posts\/409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/media\/617"}],"wp:attachment":[{"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/media?parent=409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/categories?post=409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.northcentral.edu\/blog\/wp-json\/wp\/v2\/tags?post=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}