Bachelor of Science in Marketing
Explore the art and science of effective marketing, branding, and communication.
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Develop Real Marketing Plans From the Start
The Bachelor of Science in Marketing at North Central University provides students with valuable hands-on experiential learning so you’re prepared for a successful marketing career in a variety of businesses. In this program, you’ll work with real clients, develop real marketing initiatives, and solve real problems.
Unlike at most universities, students in the marketing degree program at NCU start working with business clients well before graduation. As an undergraduate, you’ll address real-world business challenges even as a freshman. In the process, gain the relevant skills and experience that employers seek, such as public relations, advertising, product management, and social media marketing.
- On Campus: Complete this 124-credit program on campus as part of our Christian community.
- Affordable Tuition: Explore generous financial aid options available to all residential traditional undergraduate students.
- Christ-Centered Curriculum: Define and refine your faith at NCU, where classes and student life are rooted in Scripture and nurtured in community.
[North Central University] equipped me with the opportunities to not only further develop the skills I was interested in but also gave me practical real-world applications of those skills.”
Roman
Class of ’23
Why Study Marketing at NCU?
The bachelor’s degree in marketing at NCU is designed to prepare students for a successful marketing career across a wide range of businesses and industries. Through rigorous coursework, experiential learning, and career-connected curriculum, you will learn to build effective marketing campaigns, lead public relations strategies, manage product development and promotion, and connect with consumers through on-brand social media.
With proximity to major companies and corporations in Minneapolis, students enrolled in the School of Business and Leadership have created and launched real marketing solutions into a global marketplace. Our Marketing students have worked on projects for these notable brands:
- Jack Links
- Reese’s Puffs
- Lucky Charms
- Yoplait Yogurt
- Heggie’s Pizza
- Minnesota Timberwolves
- Chex
- Liberte’
- Annie’s
Students may choose to minor in Marketing, paired with another major.
View the Academic Catalog for a full list of admission requirements and course listings.
Program Highlights
Lead Real-World Projects
Learn From Mentors Who Care
Earn a Degree Plus (+)
Lead Real-World Projects
Our network offers students premier opportunities to enhance skills, build connections, and prepare for a career in marketing.
Learn From Mentors Who Care
All NCU Marketing students receive career mentoring from faculty advisors who help you feel ready for a career after graduation.
Earn a Degree Plus (+)
All business majors (including marketing) take a project management course and have the option of completing a proficiency exam to earn your Project Management Certification.
Career Outcomes
The Bureau of Labor Statistics projects strong consistent growth (6%) in demand for marketing managers and other advertising and promotional roles. These positions generally require a bachelor’s degree in marketing or a related degree combined with experience.1 At NCU, 98.8% of students who graduated in 2020 and 2021 were employed within six months (except for graduates pursuing further education, entrepreneurship, and missions).
Where Our Alumni Work and Intern*
- 3M
- Supervalu
- UnitedHealth Group
- Cargill
- Fox Sports
- Target Corp
- Best Buy
- US Bancorp
- General Mills
- Ameriprise Financial
- Thrivent Financial
- Hazelden Betty Ford
- Eide Bailly
- CliftonLarsonAllen
- International Paper
- Minnesota Vikings
- Starkey Hearing Tech
- River Valley Church
- Minnesota Twins
*This includes alumni internships of multiple programs offered by the College of Business and Technology.
Learn From Industry Experts
Seasoned, credentialed faculty share their expansive marketing experience and a commitment to support students as you pursue your calling.
Explore Related Programs
Not sure how your calling translates into a degree? These programs may interest you:
B.S. in Business Administration
Bachelor of Science in Accounting and Finance
B.S. in Sports Management
FAQs
What kinds of jobs can I get with a bachelor’s degree in marketing?
The marketing program at NCU is a well-rounded business program with deep focus and experiential learning in multiple facets of marketing, like communication, data analysis, project management, social media, and search engine optimization (SEO). This will help you build a foundation for positions such as marketing manager, SEO specialist, social media coordinator, or marketing project manager.
Does the marketing major require an internship?
An internship is not required, but students enrolled in the marketing degree program at NCU have the option of earning credit for an internship OR completing a senior project with a real business before graduation. Internships in the Twin Cities provide hands-on training at a wide range of organizations, from small businesses and churches to national nonprofits and Fortune 500 corporations. Our experienced faculty can help guide you in finding and applying for internship opportunities.
How does NCU integrate faith with marketing?
In every industry or career, Christians live our faith and model Christ’s love to everyone around us. That’s why at NCU, we integrate spiritual formation and biblically informed practices in every course, including business roles like marketing. All students take core classes in general education and Christian studies to ensure you have a strong foundation on which to build your major and career.
You’ll learn with Christian faculty who want to see you succeed as a responsible, ethical leader in today’s marketplace. They’ll encourage you to grow in your faith and build marketing skills and teamwork that mirror Jesus’s respect and kindness toward others as well as the excellence we’re called to pursue for God’s glory.
Citations
Sources: 1Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers, on the internet, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Nov. 22, 2025).